Football '78
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This collection was a game-changer, placing Panini at the forefront of UK sticker collections, and defining the style from here on. Note how the stickers have coloured borders and names printed on them, as well as little club badges in the corners. Very innovative for its day. We also have the gold 'foil' stickers with the club badges - real treasure when found inside a newly opened sticker pack - and one of the attractions of Panini's collections, giving them an edge over the competition.
Sticker backs
No info - just the sticker number. Interestingly, the stickers are described as "picture cards".